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Business vs. Brand: Why One Thrives and the Other Flops
You could have a business without a brand. But you cannot have a brand without a business. But the thing is, businesses without brands don’t last! So what's the difference?

Jess Keene
Sep 112 min read


Are You an Award-Winning Business… Or Are You Hiding?
There’s this moment I’ve seen over and over again. A business owner sits across from me—brilliant, talented, full of potential—and says:
“I just don’t want to look like I’m showing off.”
Sound familiar?
Maybe you’ve thought it too.

Jess Keene
Jun 244 min read


Growing a Business as a Busy Parent: The Struggles, The Growth, and The Power of Your Tribe
As a mum growing a business, I know all too well the struggles, the insecurities, and that constant mum guilt in the back of your mind.

Jess Keene
Oct 12, 20243 min read


Taking Care of Yourself as a Business Owner: Why It’s Time to Put Down the Hustle Badge and Pick Up a Pillow
Ah, the entrepreneur life! You've got the vision, the passion, the drive—and apparently, you're also running on four hours of sleep, cold...

Jess Keene
Aug 28, 20244 min read


Why a Marketing and Social Media Strategy is Crucial for Success
Simply posting content sporadically without a clear marketing strategy can often do more harm than good. Here's how and why planning helps…

Jess Keene
Aug 27, 20244 min read


The Importance of Inclusive and Diverse Branding and Marketing - Client Feature with Embody Dance
I find the term 'actions speak louder than words’ can very often relate to marketing. Do you know how? Guest feature with Embody Dance!

Jess Keene
Dec 26, 20232 min read
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